According to the news from The 8th National Brand Story Contest＆2020 Brand Innovation Achievement conference held by China Association for Quality, the story of “Innovation and Upgrade—creating excellent brand” made by Xingtai Steel was on the list of 2020 Brand Innovation Achievement (product/service).
It is reported that the activity was commissioned by the Ministry of Industry and Information Technology and organized by the China Association for Quality. According to Evaluation Criteria for Brand Innovation Product, brand innovation achievements are commonly evaluated from brand strategy, product/service, brand culture, social responsibility, and brand communication. Through a series of steps, 54 achievements were shortlisted nationwide and among them 22 were product/service innovation achievements.
Adhering to the development concept of “brand-led development and innovation-driven change”, Xingtai Steel takes the lead in implementing the supply-side structural reform in the steel industry, takes the brand as the driving force and implements the boutique strategy to build boutique brand, innovative brand, green brand and humanistic culture brand．
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